You can play with tyre sizes to achieve the same diameter at
http://www.rimsntires.com/specspro.jsp
I found that site from this forum when I was looking around for new wheels.
Stock size for JK and JKR is 245/75/17, and the limited edition promo model currently has 255/75/17. The 245/75/17 are Goodyear Silent Amour, although I am not sure what the 255 is.
I have the stock 245/75/17 tyres and am surprised how much flack they cop. I think they are really good (contrary to most), and best of all they make very little noise on the freeway. There are obviously better tyres for off road use, but with what I do (beaches and easy-to-medium trails) I think the Silent Armours are great. And best of all getting to and from those locations can be done without a box of Panadol to sooth the headache from all the road noise! It depends on your application and personal pref. For me, I am willing to sacrifice some off road performance because I just can't cope with noisy cars, and there's something about tyre/road noise that just sends me around the twist.