The four phases that a buying decision passes through and compares are:
1. Functionality: Your Wrangler easily ticks this box but it is worth highlighting everything that makes that Wrangler unique and a Wrangler an awesome experience.
2. Reliability: Mention a bit more about how reliable it has been and maybe phrase the bit about the recalls differently, removing the word "recalls" (it has a very negative connotation).
3. Convenience: Investigate your options about vehicle shipping and presuming you are willing and able to, note that you are willing to ship it very early in the ad. It might also be worth adding that you are willing to let RACQ or an accredited organization do an inspection if someone wants to finance it, especially if they are buying interstate. If you are selling in QLD then you should provide a RWC and if you are willing to get one or have one, put that in the ad (maybe move your to earlier in the ad).
4. Price: This is the last and least important factor although yours is priced very well.
I also suggest adding another well-lit shot or two of the interior, specifically the front, removing the shot with the rusty exhaust or cleaning the exhaust tip (rust scares the average person) and adding a shot of a neat but not steam-cleaned engine bay.
__________________
The average human walks 1,500km per year and drinks 83L of beer which means we're getting 18km/L.
Last edited by Jimmyb; 01-02-2017 at 06:21 PM.
|