NEWS FROM DETROIT: The Jeep brand took on USA Olympic men’s basketball team finalist Paul George and Sony/ATV Music Publishing for three new adverts aimed at driving new sales to the brand’s ‘special edition’ lineup.
The 30 second TV commercials will likely see promotion in Australia as part of Jeep’s third push for sales. The commercials will see it also cross platforms to appear in social media.
The first commercial, “4x4Summer,” features an original Jeep track by Sony/ATV’s Morgan Dorr. The track aired at the 2016 Super Bowl in the “4x4ever” video but was reworked for the summer campaign.
“What I Stand 4,” the second commercial, includes George’s family and friends as well as his own story. The “4” theme reflects the Jeep brand’s four-wheel-drive and off-road ability.
George is an NBA All-Star guard/forward for the Indiana Pacers who fought his way back from a gruesome leg injury during a Team USA scrimmage in August 2014.
The third commercial of the three-part series centers on Hispanic culture and aired Monday.
The commercials purposefully include African-American and Hispanic stories to speak to the Jeep community around the world, a Fiat Chrysler spokeswoman said.
The Jeep brand accounted for about 45 percent of total FCA US domestic brand sales in May.
It was also Jeep’s largest sales month ever, with 90,545 vehicles, a 14 percent increase from the previous year.
style="display:block"
data-ad-client="ca-pub-5395372938244361"
data-ad-slot="2680404294"
data-ad-format="autorelaxed">
XJ Cherokee
HG Premier
New Jeep 4x4Summer commercials to air in Australia
