Mopar outfitting new Wrangler with host of accessories - AUSJEEPOFFROAD.COM Jeep News Australia and New Zealand


Go Back   AUSJEEPOFFROAD.COM Jeep News Australia and New Zealand > PORTAL > AUSTRALIAN JEEP NEWS


Portal Register Forums Trading Your Jeep New Garage Mark All Read

Post New Thread  Reply
 
Thread Tools Search this Thread
  #1  
Old 17-03-2018
Jimmyb's Avatar
Jimmyb  Jimmyb is offline
Head Honcho
 
Join Date: Jul 2002
Location: Australia
Posts: 12,258
What Jeep do I drive?: XJ
Likes: 828
Liked 893 Times in 511 Posts
Check out my Ride(s)
Default Mopar outfitting new Wrangler with host of accessories

Jeep Teases Concept Vehicles for 2018 Easter Jeep SafariWell before shoppers had a chance to buy the all-new Jeep Wrangler, Fiat Chrysler Automobiles’ in-house Mopar parts division had already spent tens of thousands of hours developing a stout catalog of accessories for the vehicle.

“We consider it a competitive advantage to be present in the marketplace in the very early stages,” said Pietro Gorlier, the head of Mopar. “With Wrangler and now with Ram, what we did was really stretch that concept to the point that at the launch of the vehicle, a portfolio of almost 200 accessories would be ready.”

Mr. Gorlier, who spoke with The Blade earlier this week at the North American International Auto Show in Detroit, said a remarkable 98 percent of Wranglers on the road have at least one Mopar-branded accessory.

“The Wrangler is by far always one of the top vehicles in terms of customization,” Mr. Gorlier said.

So important is customization to Jeep that the company elected to show the first official photographs of the new Wrangler during Mopar’s October presentation at the Specialty Equipment Market Association in Las Vegas, a month ahead of the vehicle’s debut at the Los Angeles Auto Show.

The new Wrangler, which is just beginning to arrive in dealerships now, is built in Toledo at Fiat Chrysler’s Toledo Assembly Complex.

While many customers buy their parts direct from Mopar or through a dealership, Fiat Chrysler does have a number of facilities near its assembly plants — including one in Toledo — that are dedicated to adding Mopar accessories before the vehicle goes to the dealership.

Mr. Gorlier said that’s helpful for both buyers and dealers, as the fit and finish is guaranteed to be up to the same level as the rest of the vehicle, and because the accessories are included in the overall sales price of the car, allowing them to be financed if the buyer chooses.



The company has a pair of Mopar-modified Wranglers on display at the North American International Auto Show to highlight some of those new parts. Both vehicles have a 2-inch lift kit. The two-door Wrangler gets a roof rack and a fold-out tailgate table — both of which are firsts for Mopar. The four-door Unlimited model has a winch, LED off-road lights, tube-steel doors, and a snorkel that allows for driving through deeper water without sucking water into the engine.

There’s no shortage of competition in the off-road accessory space, but Mr. Gorlier said Mopar has the advantage of having developed its accessories alongside the vehicle. Mopar also tries to get direct feedback from Jeep owners at events like the annual Easter Jeep Safari in Moab, Utah. Jeep’s own engineers also attend that event, but Mr. Gorlier said Mopar is able to react to requests more quickly.

“Jeep takes ideas that would be probably incorporated in the next-generation vehicle. We take ideas that may be incorporated in the next year product,” he said.

Starting prices on the new Wrangler have increased in the neighborhood of $2,500 to $3,000 over comparable models from the last generation, but Mr. Gorlier doesn’t believe that will cause owners to hold back when it comes to buying accessories.

__________________
No.1 Aussie Jeep Forum AusJeepOffroad Merchandise 10'000 Club midlifemate.com
Wiseguy Pizzeria Thailand

Last edited by Jimmyb; 21-06-2018 at 12:25 PM.

Sponsored Posts
Post New Thread  Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On


» Advertisements_AS2




Powered by vBadvanced CMPS v3.2.3



All times are GMT +10. The time now is 08:33 PM.




AJOR does not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. The messages express the views of the author of the message, not necessarily the views of AJOR or any entity associated with AJOR, nor should any advice be substituted as technical advice replacing that of a mechanic. You agree, through your use of this service, that you will not use AJOR to post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, religious, political or otherwise violative of any law. You agree not to post any copyrighted material unless the copyright is owned by you or by AJOR. The owner, administrators and moderators of AJOR reserve the right to delete any message or members for any or no reason whatsoever. You remain solely responsible for the content of your messages, and you agree to indemnify and hold harmless AJOR, the administrators, moderators, and their agents with respect to any claim based upon transmission of your message(s). The use of profile signatures to intentionally mislead or misdirect any member on this forum is not acceptable and may result in your account being suspended. Any trip that is organised through the AJOR forum is participated at your own risk. If you or your vehicle is damaged it is your responsibility, not that of the person that posted the thread, message or topic initiating the trip, nor the organisers of AJOR or moderators of any specific forum. This forum and associated website is the property of AJOR.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2018, vBulletin Solutions, Inc.

AJOR © 2002 - 2018 AUSJEEPOFFROAD.COM. All corporate trademarked names and logos are property of their respective owners. Ausjeepoffroad is in no way associated with DaimlerChrysler Corporation or Fiat Jeep.
www.midlifemate.com wayalife.com jkwrangler.com ausjeepforum.com jk-forum.com canadianjeepoffroad.com cryptoprofitcalculator.net
vB Ad Management by =RedTyger=