Finally found a use for that elastic strap on the side of the console. Often have my little Sony digital radio plugged into the 3.5mm Aux input, but the cord hanging everywhere and the radio taking up a cup holder was annoying.
Now with a cheap toothbrush holder from Ikea, some Command strip velcro to stop the holder slipping out of the strap and the cable tucked away in the dash I'm very happy!