All good advice from malexander.
I'm not a lift or Jeep guru but I've had 4 Jeeps which hopefully qualifies me at least to be a serious jeepaholic. I have done 10 months of research and so I hear where this thread is coming from. It all will cost a bomb to get right... although this varies according to which guru you speak to.
Getting FULLY sorted for 35's will be (from my research) virtually the same as what you would need for 37's. I had a guy at ARB last year throw a wet blanket on my lift plans...he reckoned the cost would be 12,000 and so I should keep my "fantastic" ARB lift. I laughed but he was almost right... I have spent way more but I'm very glad I flicked the ARB lift.
One of the best bits of advice I had when pondering whether to lift 3.5 or 4.5 inches was "if you don't you will wish you had"... I love my 35's and 4.5 inch lift but 37's are coming.
Give or take a few technical bits this is what I have come to for a solid, and not OTT, set up...but guru opinions always welcome:
Quality lift with ALL the fruit - control arms and adjustable tough everything.
3.5 or 4.5 inch lift depending on how long your legs are. Both will work well within most of flex range.
Extended brake lines (not brackets)
Heavy duty front and rear tail shafts
Diff gears min 4.88 or above to 5.13's. Lots of variables here.
Axles sleeved, new seals, C Gussets - minimum - and ideally chromoly axles.
Heavy duty front disk brake upgrade
Diff pot hats
Some underside protection
Transmission cooler?...maybe
Aero gauges or similar to keep an eye on things.
35's - $2-2.5,000
37's - $3-3.6,000
Decent rims with good back spacing of about 4.75
Flares
Heavy duty ball joints
I reckon you would need about $15,000 + tyres n wheels
I will await to be shot down!
A few sensible thoughts I hope
ps. The Highrock tailgate carrier carries both 35,s and 37's. Not essential to have a new bar and carrier only if you're going to do a lot of extreme 4x4 and/or you want to carry jerry cans etc. Highrock is fraction of the cost and maintains a stock style look if that's an issue. Also opens as one with tailgate as normal. I will be confidently keeping mine when I soon move up to 37's.