Quote:
Originally Posted by Wooders
There are a number of factors the KL isn't doing great:
1. The negative campaigns would have no doubt hurt some sales
2. Diluted market. The Cherokee, Renegade, Compass & Patriot similar base specs.
3. Price although the KL is similar in driveline etc to the others its 10k more....
4. I no longer think of a new cherokee of much if a tow rig. This is highlighted by the 2wd has an unbraked limit of only 450kg....for less money (5k less) buy a 4wd compass or Patriot and get 750kg unbraked.
5. Looks. Lets be honest its an acquired look and distant from any of the other brand traditional looks.
6. And its a pretty crowded market slot.....
7. Marketing - whilst Jeep have pushed the brand name out, I don't reslly think the Cherokee itself has been marketed.
8. There would be more reasons but think that's a fair start.
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I think you're kindof on the mark... But comparing anything to the Compass/Patriot is rough! They were an average vehicle 10 years ago... I had a Compass loaner from the dealer only yesterday and it's a shadow of the vehicle the Cherokee is. There's a reason they're under $30k.
The KL isn't going to tow like a diesel GC... But the TD and V6 Petrol will tow a (braked) camper or mid size van respectably. 750kg on the back of a Compass and you'd want to allow plenty of time for the journey...
Looks - yeah it's not for everyone - but if I wanted something generic I'd have bought Japanese and not taken the chance on an FCA product.
To be honest I see plenty of KL's around Melbourne - as you say there's just so many options in that midsize SUV market, it's difficult to tell who's "winning". Then of course there's FCA and their ability to make warranty issues a living hell for people. It's no wonder some buyers are trigger-shy.
You also can't discount the fact that Cherokee has been overlooked for a long time - the KJ and KK were solid products but finish quality and road manners fell short of their (admittedly more road-oriented) competitors - and also the GC for that matter. The Cherokee largely dropped off the radar of many buyers. Add that to a different product position and they're almost starting from scratch to establish what the modern "Cherokee" brand means. It takes time for the market to catch on.
Best Selling Jeep in the US?
It must be the Aussie anti Jeep thing but I honestly cannot understand why the Cherokee does not sell well here anyway. Perhaps it's the individualistic look, otherwise I don't have a clue.
The Jeep
Trailhawk
