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Jeep
There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and
Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that
Jeep will use the name to replace the letters
SRT on the performance version of the
Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the
Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the
Grand Cherokee SRT, and the other is the
Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the
Cherokee and
Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like
the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.
We've reached out to Jeep for comment, but whether we hear back with any useful information or not, we have a feeling we'll be finding out one way or another before too long, so watch this space.
Chrysler registers Trackhawk trademark originally appeared on
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Chrysler registers Trackhawk trademark
