With Facebook being the new Myspace Jeep has taken onto sponsorship on Facebook pages. Unfortunately you need to be logged into Facebook to be able to view the group but with its current growth I would assume most people who spend to much time on the internet would be assocated with it.
While anyone can create a Facebook Group, the sponsored groups provide additional functionality including:
• Group page provides customized navigation, look & feel.
• Going back to the more traditional advertising, this usually includes a significant media buy to drive traffic to the sponsored group page.
Also be sure to check out the Patroit adventure when you get to the site. Isnt it great to be associated with a brand that is prepared to put money into internet advertising.
The Jeep Facebook Experience