I have just bought my second JK in a row and all I can say is read what you are signing up to, never assume and check the part numbers and/or the detailed list of what you are getting. I added the MOPAR rims, Snorkel and tow bar and had them listed seperatly on the contract and not just as inlcuded as you will need to be bale to detail your accessories and the part numbers to insurance to get the right coverage.
Also I have driven NCW rig with the MOPAR lift and it was fine, I found my PPM 3" lift very stiff but others liked it? Again it what suits you as the owner and not what other people think about the kit on your rig
JTO