Ideally the isolator should be as close to the battery as possible, on the positive side of course.
Having said that, my 500A isolator is mounted on the bulbar for convenience and it also is the source of power to my auxiliary plug on the front. It is also able to be padlocked.
If you do it this way, be very sure that your cable between the battery and the isolator switch is well routed, secured, insulated and is pretty much impossible to be damaged!
Note that the winch burnout that I had a couple of years ago originated at the actual winch.