Cherokee Nation wants Jeep to stop using its name

[wes]

Originally Posted by Fishframe

By the way, as a Cowboy, I’m putting this out there - we are NOT HAPPY with the Wrangler name being used without us Cow-people being paid many Billions of Dollars.

Ahhh, but the Pope is known to have driven a Jeep as one of his Popemobiles in the US.

As someone who would like to be Pope, I find the term 'Popemobile' offensive.

[Glenn]

GM better be careful, they might have to recall every Pontiac made and scrape the name badges off, lucky they dropped the brand. Pitty thats life now I guess the offended generation

[FamilyTruckster]

Originally Posted by Rick80

I mean, if they launched the Jeep Clint Eastwood or the Jeep Kim Kardashian without asking permission, do you reckon they’d just let it slide. Hell no - because Jeep would be trying to profit by associating its product with the identify of someone famous.

Frankly, I don’t see how this is any different.

You don’t even need to enter into questions of cultural appropriation to see that Jeep have been pushing it for years now. It’s a matter of when, not if, they retire the name.

I have been to a few casinos in the States that are owned by the native population that not only have their tribal names displayed but also a few nick-nacks such as tribal headwear and bows and arrows for the tourists. They seem happy to make a profit from their name and culture.

[Rick80]

Originally Posted by FamilyTruckster

When will people with the surname of Ford etc. start suing?

C’mon... Apples and oranges, really.

Ford Motor Co has pretty clear lineage in its name. It was the name of the man who established the brand, and he was entitled to use his own name, and to onsell the rights to do so to future iterations of the company.

That’s not how the Cherokee badge came to be slapped on SUV’s.

The Cherokee people have now spoken up and asked Jeep not to use their cultural identity as a marketing tool. Jeep should respect that.

[Rick80]

Originally Posted by FamilyTruckster

I have been to a few casinos in the States that are owned by the native population that not only have their tribal names displayed but also a few nick-nacks such as tribal headwear and bows and arrows for the tourists. They seem happy to make a profit from their name and culture.

How much has Jeep paid the Cherokee people over the 40-50 years they’ve been slapping Cherokee badges on cars?

Genuine question - I thought is was $0, but happy to be corrected.

[Fishframe]

Easy fix. Rename it the Jeep Cherry-key.

[FamilyTruckster]

Originally Posted by Rick80

C’mon... Apples and oranges, really.

Ford Motor Co has pretty clear lineage in its name. It was the name of the man who established the brand, and he was entitled to use his own name, and to onsell the rights to do so to future iterations of the company.

That’s not how the Cherokee badge came to be slapped on SUV’s.

The Cherokee people have now spoken up and asked Jeep not to use their cultural identity as a marketing tool. Jeep should respect that.

You obviously don’t realise when someone is being sarcastic. You haven’t been on this forum for long, but you will get the hang of it. No need to be so serious about something like this. We need to have a laugh occasionally. A lot have forgotten how to do this these days. This is what is wrong with the world these days.