An annual showcase of upcoming, potential Jeep products, the Moab Safari is a great way for the iconic brand to connect with its core audience. Unlike other concepts, however, these Jeeps are not meant to sit in rotating pedestals in convention halls.
At Moab, Jeep spent the week demonstrating its vehicles and gained a lot of instant feedback from its die-hard community of Jeep 4×4 fans.
Present at the event was Pietro Gorlier, president and CEO of the Mopar brand. He said, “We have several thousand accessories and performance parts, and you can see many of these parts displayed on the vehicles today, especially two new entries in the portal axles that you can see here and the Hemi. conversion kit.
At Mopar, 2012 is a very big year for us. I mean, it is our 75th anniversary so we celebrate 75 years of history and obviously we enter the next 75 years at least with the ambition of becoming an important contribution to our vehicles.”
Decent video from the Underground team, It was a great week out at the 2012 Easter Jeep Safari!
Mopar Video from EJS 2012 - Moab
