Hmm, I blame Wooders and to an extent Flappa from the Overlander forum where I was known as Jeepster.
Someone else beat me to it on this forum, hence the XJ 98 (Speaks for itself)
Overlander is where I first saw JEEPS skulking about too.
Had just bought me Jeep, and have had nothing but friendly, imformative and helpful advice.
Am doing my bit for advertising by purchasing a sticker soon