From a Jeep salesperson's opinion.. It can be. It depends what your needs are.
The Overland has silly things like a heated steering wheel
But if you want all the options a limited has plus
- a sunroof
- 5.7L V8 Hemi
- adaptive cruise control
- blind spot monitoring
- overland badges
- ventilated leather seats
- leather wrapped dash
- nav system
- quadralift suspension as standard (not just for offroad use. It's self leveling for towing purposes as well and a softer ride)
- Quadra-drive 4wd system instead of the quadra-trac 11 Active full time 4wd
To compare an Overland against its Toyota/BMW/Audi etc rivals with the same features, yes it's worth the money because it's a third of the price of anything as good.
But, if those options don't suit your needs, go for a limited.
In saying that, do you mind if I ask why you're comparing the limited with the Overland and why it sounds like you've ruled a Laredo out?
Yes a Laredo is the 'bottom of the range' but it still has so many great features that other 'bottom of the range' cars don't come with. A lot of customers i speak with like the price of the Laredos but the only reason why theyd want a limited is for the leather. Easy fix. I dont know about other dealerships, but where i work its an extra $2000 for leather, its installed aftermarket and is an a grade leather which is actually softer than the leather in the limited. If you want a V6 Grand, go for a Laredo, add leather and you're looking at $51,000 drive away or $58,000 for a diesel Laredo with leather. From the outside it's hard to tell the difference and from the inside, an untrained eye can't tell the difference and you don't get the 'dated' wood grain of the limited dash.
My honest 2c.