View Poll Results: Do you like the new jeep advertisement on TV, Don’t Hold back?
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Yay, I like it, I see myself in the advertisement!
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66 |
83.54% |
I don’t like it, what is Jeep Australia thinking?
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13 |
16.46% |
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16-01-2011
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So play on just play on
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Join Date: Dec 2002
Location: Sydney
Age: 54
Posts: 6,075
Likes: 22
Liked 359 Times in 182 Posts
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I don't mind it, and I'm far from the target market :)
Cheers
Steve
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Over 5'000 Club
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17-01-2011
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Full Flexer
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Join Date: Feb 2010
Posts: 564
Likes: 11
Liked 26 Times in 16 Posts
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Looked like a cheap porno. Maybe that's why I didn't hate it.
Then halfway through a "Jeep" ad they start talking about chrysler & dodge...... Think the marketing dudes need a lesson in brand isolation.
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17-01-2011
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MudSplasher
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Join Date: Oct 2009
Location: Perth
Posts: 1,915 What Jeep do I drive?: JK
Likes: 98
Liked 38 Times in 26 Posts
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Saw it on TV last night and thought it was great. Definately seen much worse in the past but this has a great soundtrack (Potbeleez) and just shows people enjoying life and using their Jeeps.
Also like the CJs thrown in the footage for good measure!
Matt.
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I have no argument but I'm an engineer and right despite having no argument, so don't argue with me!
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17-01-2011
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Full Flexer
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Join Date: Jul 2010
Location: Brisbane, Greenslopes
Posts: 665 What Jeep do I drive?: JK
Likes: 2
Liked 7 Times in 6 Posts
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Ok, so to try and be constructive and put some reasoning behind my dislike for the advertisement.
I think they need to put an Australian spin to the montage. Perhaps some images of people visiting iconic places in Australia in their jeeps, Fraser island, Ayres rock ect. This would help potential clients and current owners make a connection with the jeep brand that has local links. In so creating a lifestyle image of jeep that is connected with the Australian landscape, not images which show the Grand Canyon in the background. Imagine a Wrangler getting some articulation in front of Ayres rock or a Grand Cherokee crossing a sandy creek at central station Frasier Island. Jeep Australia needs to use images we, Australians, can relate good experiences to, not experiences that Americans relate to. This, in my opinion, is where the campaign falls down.
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17-01-2011
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BANNED AGAIN
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Join Date: Oct 2003
Location: 27°54'S153°12'E
Posts: 3,244 What Jeep do I drive?: CJ
Likes: 40
Liked 22 Times in 14 Posts
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I like it, good to see that they are incorporating a variety of Jeep models from the past - CJ's and MB etc. not just concentrating on the latest releases.
Demonstrates the connection to the past models and that their is only one Jeep! :-)
Couldn't care if it has no Aussie symbolism, after all it's a Yanky car, why waste the coin?
The presenter does mention that in the coming months the Journo's will be taking the new GC for a test run and this will be used for footage.....maybe their biding their time?
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17-01-2011
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DetroitDemon
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Join Date: May 2008
Location: Brisbane
Posts: 4,669 What Jeep do I drive?: JK
Likes: 45
Liked 85 Times in 54 Posts
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Those images aren't even from the USA specifically. I think you will find they're from all over the world and Chrysler AU have saved some coin by grabbing whatever video files Chrysler group have on hand.
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17-01-2011
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CrawlerStar
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Join Date: Sep 2010
Location: Box Hill
Posts: 272 What Jeep do I drive?: JK
Likes: 0
Liked 1 Time in 1 Post
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Quote:
Originally Posted by BennyC76
Ok, so to try and be constructive and put some reasoning behind my dislike for the advertisement.
I think they need to put an Australian spin to the montage. Perhaps some images of people visiting iconic places in Australia in their jeeps, Fraser island, Ayres rock ect. This would help potential clients and current owners make a connection with the jeep brand that has local links. In so creating a lifestyle image of jeep that is connected with the Australian landscape, not images which show the Grand Canyon in the background. Imagine a Wrangler getting some articulation in front of Ayres rock or a Grand Cherokee crossing a sandy creek at central station Frasier Island. Jeep Australia needs to use images we, Australians, can relate good experiences to, not experiences that Americans relate to. This, in my opinion, is where the campaign falls down.
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I like the ad but it would be better with some iconic Aussie destinations as you suggest.
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