When the Jeep® Brand revealed their new advertising spot and tagline for the all-new 2011 Jeep Grand Cherokee, reflecting the return of American craftsmanship, quality and personal pride, it resonated throughout the company as it represented a new way of thinking and operating.
In fact, the new advertising spot made such an impact with consumers on the company’s social media sites and blogs, the Jeep brand now proudly displays it along with a huge image of the Jeep Grand Cherokee on the front of the Chrysler Group Headquarters.
“The Jeep Brand and the entire company are very proud of the all-new 2011 Jeep Grand Cherokee,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “This building wrap represents the long-hours, determination and commitment given by our employees to make the 2011 Jeep Grand Cherokee a world-class vehicle. ‘The things we make, make us,’ is our way of stating that American craftsmanship, quality and personal pride exists.”
The building wrap is part of an overall marketing campaign for the 2011 Jeep Grand Cherokee that is scheduled to arrive in U.S. dealerships later this month. The wrap will be seen by approximately 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Mich., each day.
Building Wrap Facts
The Jeep Grand Cherokee is approximately 31.4 metres long and 15.9 metres tall
The iconic seven-slot grille is 7.6 metres wide and 2.7 metres tall
Headlamps are 5.5 metres wide and 1.5 metres tall
Side mirror is 3.7 metres wide and 1.8 metres tall
Door handles are 2.1 metres wide and 1 metre tall
Tow hook is 1.5 metre round
Tires are 8.8 metres wide and 8.8 metres tall
The building wrap covers 11 floors of the 15-floor Headquarter’s tower
It took three days to place the wrap on the tower