While I use Penrite DPF cleaner in all customers vehicles fitted with DPFs, if for nothing more than at least I'm doing my best or what I believe to be the best thing in maintaining a customers vehicle.
IMHO.... I tend to believe most "additives" are nothing more than BS for the purpose of making money and making the purchaser, as already mentioned... "feel good".
The single best thing you can do to your common rail turbo diesel engine is service every 10,000kms and make sure the fuel filters are done at the same time.
have a look at the pic, WK2 filters at 30K..... now tell me how any "additive" is going to be of any more benefit than changing out the filters...
Regards
Daz