Ok no-ones said it so I will, JDU respect your opionion but CHILL OUT before you give yourself a anurism, sure its rampant commercialism but its like any other Jeep paraphanalia, so pushing a "cherokee" pram would be as silly as drinking out of my Jeep Mug at work, writing with my Jeep pen and wearing the Jeep T-shirt that advertises this site!! oh and lets not forget the Cherokee belt buckle I bought back from the U.S.
There is nothing wrong with loving the brand and the name and EVERYTHING it encompasses, and so being proud to display the name on everthing around you does it?