Holdens became popular with young male men due to the size of its name.
surely the bigger the name.. the better it is.. or something like that
although HOLDENS dream to be in the shed of every australian mullet wearing vb drinking winnie red smoking flannel wearing dole bludger has been shattered.. its now aiming for a more upmarket consumer..
mainly ones that couldnt handle the sheer exilleration one gets from owning a JEEP